Atensus supports contractors, municipalities, water authorities, and provinces in the design of public spaces, enabling us all to live more comfortably.
Briefing
Atensus felt that its existing branding no longer reflected its evolving identity and growing market presence.
As the company expanded, it became clear that its visual identity needed to better represent its collaborative and innovative spirit, as well as its commitment to delivering tailored solutions. This led to the decision to refresh the brand, ensuring it aligned with the company’s values and ambitions.
Concept
During a positioning session, Atensus’s key strengths—flexibility, care, and expertise—were identified and supported by a proven track record of successful projects, strong client relationships, and opportunities for employees to grow and develop.
People are at the heart of Atensus’s vision: collaboration within the team, with partners, and with clients. The ultimate goal of every project is to deliver solutions that improve people’s living environments.
Result
We designed a distinctive logo and a cohesive brand identity that highlights the collaborative nature of Atensus through carefully considered design elements. We also translated this identity into a matching website.
The symbol in the Atensus logo represents connecting people—with each other, with technology, and with the environment. It can be used as part of the logo or as a standalone, recognisable icon, for example in a pattern.
The brand typeface for Atensus is The Polite Type. This typeface reflects several key aspects of the Atensus brand:
- It features smart technical adjustments through ink traps, ensuring the typeface remains clear and legible in print. This reflects Atensus’s approach: finding intelligent technical solutions with attention to detail.
- The typeface automatically replaces harmful language with more inclusive alternatives, mirroring Atensus’s values of equality and respect in the way it communicates with people.
- Its positive, friendly, and slightly quirky appearance perfectly captures the character of Atensus.
We shape our buildings,
thereafter they
shape us
We shape our buildings,
thereafter they
shape us
